Cooltouria

UPTEC Asprela I

A project by INSIGHTOURS, LDA., Cooltouria is a B2B digital platform for smart and sustainable ticketing, designed for tour operators, cultural institutions, municipalities, and event companies. Based on a Software as a Service (SaaS) model, it enables the digitalization of bookings, content management, and autonomous, accessible, and secure ticket sales. Its mission is to reduce the negative impacts of tourism, preserve cultural heritage, and support ecological practices in the areas where it operates, while promoting local traditions, the authenticity of events, and cultural appreciation. The platform integrates advanced technology, including artificial intelligence applied to customer support, partner product management, and automated internal processes. With a modular and scalable structure, Cooltouria supports small tour operators and contributes to authentic, sustainable, and inclusive cultural experiences, encouraging the preservation of both tangible and intangible heritage.

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