SUMMARY

PropWise is a B2B SaaS platform for real estate agents, teams, and brokerages. We bring property options, client conversations, documents, and buyer feedback into one workspace, so agents no longer manage their work across WhatsApp, email, spreadsheets, and folders. Agents create buyer portfolios, import properties from any real estate site, collect feedback, manage documents, and use AI to review property files and flag key details. The result is saved time, a clearer client experience, and better visibility into active buyer work for teams and brokerages. The market is shifting toward formal buyer representation, accelerated by regulatory changes like the NAR ruling in the United States and rising buyer expectations across Europe. PropWise is built for this shift, and our next step is to extend the platform to investors and developers, opening a second product line connected to our network.

PROBLEM

Real estate has been built around the seller. The tools, processes, and incentives across the industry overwhelmingly serve the listing side of the transaction, leaving buyer-side work fragmented. Agents often manage property options, feedback, documents, and follow-ups across disconnected tools: spreadsheets, email, WhatsApp, drives. This leads to repeated admin work, lost context, slower communication, and a ceiling on how many buyers an agent can serve well. For buyers, the process feels confusing and stressful. For agents, it becomes harder to compare options, manage documents, and show the value of their service.

At the same time, buyer expectations are rising. International buyers, relocations, and cross-border purchases are growing across European markets, and regulatory shifts like the NAR ruling in the United States are signaling a global move toward formal buyer representation. The industry is changing, but the software stack hasn't caught up.

SOLUTION

PropWise gives agents a shared workspace for each buyer. The agent creates a portfolio, imports properties from any real estate site by pasting a URL (our AI populates listing details automatically), organizes the options, and shares the workspace with the client. Each property has its own chat, status, notes, and documents, so every decision stays connected to the right listing.

Our AI tools help agents review property documents, summarize key information, flag missing or inconsistent items, and compare property details against buyer preferences. Documents like floor plans, energy certificates, and condominium minutes live with the listing instead of scattered across drives.
For teams and brokerages, PropWise supports shared portfolios, brokerage branding, CRM sync, single sign-on, and usage reporting, so managers see active buyer work across the team in one place.

The impact is practical. Agents spend less time on coordination and admin and more time with clients. Buyers experience a clearer, more transparent process during the property search itself. Brokerages get a platform that reinforces their brand with every client interaction and gives them visibility into team performance that didn't exist before. As the European market moves toward formal buyer representation, PropWise positions agents and brokerages to capture that demand with tools the next era of real estate will require.