ST3ER organizes workshop to present trends and financing for green and digital transition in tourism

UPTEC Baixa will host the presentation of the programme that aims to support SMEs in the tourism sector in the green and digital transition with 400 thousand euros

ST3ER logo

On February 23, at 4pm, UPTEC Baixa will host the “Challenging Mindset” workshop, the presentation event of the European project ST3ER, “Scaling Twin Transition in Tourism by harnessing the Experience Economy for greater Resilience”, which aims to support Small and Medium-sized Enterprises (SMEs) in the tourism sector in the green and digital transition (twin transition). UPTEC – Science and Technology Park of the University of Porto is the only Portuguese partner in this project, and will have more than 400 thousand euros available to support SMEs.

This event will bring together tourism experts, companies and institutions from various sectors to discuss current trends in the green and digital transition in tourism. The different profiles of the participants will maximize the results of the dynamics of co-creating solutions to the challenges faced in the context of the Twin Transition, the Experience Economy and Creativity and Culture by companies.

The session, which will feature a presentation of the European project, will bring to debate the trends of the twin transition in tourism, with the perspectives of Rita Marques, former Secretary of State for Tourism and President of the Livraria Lello Foundation, by Tânia Santos , President of Bombarda Digital and Vice-President of ECHN – European Creative Hubs Network.

Shortly afterwards, brainstorming will take place on solutions to the problems this area faces, followed by the presentation of open calls and the respective funding available through ST3ER.

At the end of “Challenging Mindset” on the 23rd, the exhibition “Vazio Legal” by Liliana Silveira Freitas will take place, part of UPTEC’s XPO, a set of activities that includes artistic exhibitions, workshops, lectures and meetings to explore the different aspects of cultural and creative industries, a showcase of creativity and innovation combined with business.

ST3ER: financing for SMEs in the tourism sector

UPTEC was one of the partners chosen by the European Commission to join the ST3ER project, and will have close to 600 thousand euros in financing available to support companies in the tourism sector for the digital and green transition – twin transition.

With a duration of 36 months, this project started in September and has a total budget of more than three million euros, financed between 90% and 100%, depending on the type of action. UPTEC will have 575,157.00 euros of financing available, and a large part of this amount – more than 400,000.00 euros – will be 100% financed, supporting the companies’ projects to be awarded within the scope of open calls.

For the project coordinator, Francisca Eiriz, this is a great opportunity to boost and promote companies in this area. “Having the possibility of being part of a project of this size can be the differentiating factor for small and medium-sized companies that are taking their first steps in an area that is so important for the Portuguese economy. Knowing how to adapt to the new climate reality will be one of the main assets for the success of companies, and whoever is able to be at the forefront of this transition will be better prepared to make a difference in the world, and provide their business with the best tools to face these changes. .”

February 9, 2024

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