Nixar, a startup incubated at UPTEC – Science and Technology Park of the University of Porto, has secured a new investment from Angels Way, a fund managed by OW Ventures.

Founded in 2024, Nixar has developed an influencer marketing platform aimed at small and medium-sized enterprises (SMEs), which uses artificial intelligence to match brands and content creators worldwide.

The startup’s business model aims to democratise access to influencer marketing. On the one hand, companies only pay when sales are actually generated, with no initial investment required. On the other hand, content creators get a 50% revenue share through the platform, which is higher than the margins charged by traditional agencies.

“We launched Nixar at a time when the social commerce and influencer marketing market is growing rapidly, with annual rates of over 30%”, says Luís Roque, co-founder of NIXAR. “More and more consumers are buying directly through social networks, and brands continue to intensify their investment in digital sales and promotion channels”.

With this investment, the startup aims to strengthen the development of its platform and accelerate its presence in a rapidly growing market: “In 2026, we intend to accelerate our international expansion. We have an investor from the United States, which has allowed us to prepare in a structured way for our entry into that market, scheduled for the second half of the year. At the same time, we will continue to strengthen our presence in the United Kingdom”, adds Luís Roque.

NIXAR’s initial focus is on SMEs in the fashion sector, an addressable market segment estimated at €5.3 billion. With a portfolio that already includes Portuguese brands and British agencies, the startup’s expansion plans also include European fashion industry hubs such as Paris and Milan, as well as hiring new employees.

09 January 2026