Nowadays, store managers aren’t only interested in what you buy. They also want to know how you shop. They crave for knowledge such as how customers move inside their shops, what pathways are being over and underused and what is the most common in-shop route before checkout. Consumer journey analysis are extremely useful for retailers. It allows them to optimize their store layout and strategize about where to place merchandise.
arealytic helps make sense of customer behavior. Our cloud service turns video cameras into business intelligence tools that can be accessed anywhere. The outcome is a visual, readily understandable solution.
arealytic is a hardware-free data collection solution because relies on previously installed video circuits to provide real-time data. It also protects customer privacy, as the people who are currently visiting the store are automatically removed from final images.